Review and Reputation Management for Dentists: 5 Proven Strategies

As a dentist, your ability is important. But so is your reputation. Nowadays, before selecting a dental facility, most customers check online reviews. A few positive or negative reviews can either make or break your practice. 

That's why review and reputation management is no longer a luxury—it's a necessity. At Growth Local, we assist dental clinics like yours in establishing solid reputations online so you can concentrate on what you do best—taking care of patients.

Here in this blog, we will introduce five tried methods that can promote your clinic's online presence and enable you to gain trust, increase patients, and expand your practice.

1. Make It Easy for Patients to Leave Reviews

Happy patients will most likely leave a review if you just ask. But the trick is to make it really easy for them. Most patients will not go out of their way to search your Google listing or Facebook page. That's why we suggest sending a direct link through text or email after their visit.

We automate the whole process for you. We send nice review requests to your patients for you. This allows you to get more reviews without having to do any extra work in your day.

2. Answer Every Review (Even the Negative Ones)

Reviews aren't feedback—they're discussions. Whether it's a wonderful 5-star review or an angry 2-star rant, responding indicates that you care.

When you respond to a positive review, thank the patient and assure them that their words count. For instance, "Thanks, Sarah! We're so glad you had a comfortable visit. Hope to see you again soon!

Now, let's discuss the tricky part—negative reviews. It's tempting to ignore them or get defensive, but don't. Be calm, be polite, and offer a solution. This establishes trust not only with the disgruntled patient but with anyone else who reads.

Through our review and reputation management offering, our team monitors your reviews on all major sites and assists you in writing the ideal responses, positive or negative.

3. Apply Reviews to Enhance Your Practice

Reviews aren't only good for your online reputation—they also benefit you. Listen for trends. Is everyone complimenting your front desk on how friendly they are? Wonderful—keep it that way. Is everyone complaining that the waiting times are too long? That's something to address.

We take it a step further. Our system can sort by topic, so you have a clear idea of what's going right and what's going wrong. That's what dentist reputation management is all about—not simply looking good but being better.

4. Filter Out Negative Feedback Before It Goes Public

This might surprise you: it’s possible to stop many negative reviews from ever showing up online. How? By collecting private feedback first.

This is how it works. After a patient visit, you send them a short message saying, "How was your experience today?" If they love it, they are directed to your Google page to write a review. If they had an issue, the message comes to your inbox rather than to the internet.

This provides you with an opportunity to correct problems in private. It also keeps your public comments generally positive. Our tools facilitate this process smoothly and automatically. It's a wise method of safeguarding your online reputation while ensuring your patients remain satisfied.

5. Display Your Best Reviews Everywhere

Once you've gathered wonderful reviews, use them! Share them on social media, post them on your website, or even display them in your workspace. Testimonials are strong—they say to future patients, "This is a dentist you can trust."

Ensure your website includes a reviews page. You can also make short video clips or pictures with smiling patients' quotes. It's like free advertising, directly from the people who adore your work.

How Can Growth Local Help?

Handling your reputation can feel like a job in itself, and for most busy dentists, it's just too overwhelming. That's where we step in.

At Growth Local, we handle it all. We assist you in gathering more reviews, replying to them, monitoring trends, and featuring the best ones. We have assisted dental clinics in Australia and the U.S. in asserting their online reputation and expanding their businesses.

Our system is smart, simple, and built for dental professionals. With just a few clicks, we can help you attract new patients and protect the reputation you’ve worked so hard to build.

We can assist you if you're prepared to take your dental clinic's online presence seriously. Let’s work together to make sure your online presence reflects the care and professionalism you provide in your clinic every day.

Final Thoughts

You've already learned how crucial it is to care for patients with kindness, competence, and integrity. But in today's world, what people say about your care online is equally important. 

With the right approach and the right partner, you can convert every satisfied visit into a shining review—and every shining review into a new patient.

Let Growth Local navigate your review and reputation management for you. Contact our team today!